Imprese e storia : rivista dell'Associazione per gli studi storici sull'impresa : 47, 1, 2023 2023 - Franco Angeli
Imprese e storia : rivista dell'Associazione per gli studi storici sull'impresa : 47, 1, 2023 2023 - Franco Angeli P. 1-139 is_part_of Imprese e storia : rivista dell'Associazione per gli studi storici sull'impresa. - Semestrale = Six-monthly store_in_this_fr Business history as business : the business historian facing the rise of corporate heritage get_in_this_fr Customer perception of brands' heritage : synthesis and perspectives get_in_this_fr "For most of its history, that was not the case" : the importance of corporate archives in the use of past strategy get_in_this_fr Managing organizational discontinuity in a corporate museum : case study of the Polish Vodka Museum get_in_this_fr The present (and future) value of the past : Heritage marketing strategies within long-lived firms of Made in Italy get_in_this_fr An invisible heritage : company books and "bookhood" in the Italian case get_in_this_fr show_more information issn: 1590-6264 Permalink: https://digital.casalini.it/5826030 CLASSIFICATION 901
